Arbor Circle

Arbor Circle is one of West Michigan’s most comprehensive providers of mental health counseling, substance use treatment and family development programs. As a respected non-profit, they’ve brought hope to families, children, and adults for more than 70 years.

Despite the organization’s strong reputation, there was a need to differentiate from regional competitors. TBX met the challenge and delivered a cleaner, restructured site that conveyed their humanistic approach, allowed for a richer user experience, and provided easy navigation to a complete list of services.

  • Brand Positioning
  • Copywriting
  • Curated Stock Photography
  • Information Architecture
  • Strategy
  • User Experience
  • Videography
  • Web Strategy
  1. Brought clarity and overhauled the original site architecture, making it more attractive to potential clients and donors

  2. Created a seamless, online donation process

  3. Worked with staff to establish proper tone and capture the organization’s brand story

  4. Highlighted the distinct, humanistic approach to treatment and client relationships

  5. Updated an ever-growing list of programs and services to provide better user navigation

  6. Boosted credibility by publishing transparent financial reports

TBX worked with our team to deliver a site that clearly defined our services and communicated our approach. Their team helped us refresh and enhance our brand’s identity, while highlighting our mission. We are grateful and so thrilled with the end results!

Madison Werley Marketing Specialist
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