Based in Kalamazoo, Michigan, B&B Trucking has grown to become one of the largest transportation carriers for the U.S. Postal Service. Despite 50 years of moving the mail and earning a solid reputation, the company wanted to emphasize all the ways they’re revolutionizing the industry—in their fleet, their facilities, their driver retention and benefits.
Our challenge was to relay this dedication and create a stunning digital footprint. We overhauled the brand to accurately reflect their tech-forward approach to trucking, express the passion for their family-owned business, attract a new generation of drivers, and ultimately, position them for future success.
Built a progressive web presence to attract new drivers and better serve their current team—digitally.
Provided custom photography to showcase their expansive operations, facilities, and fleets.
Developed a brand story video to recruit new talent, visually communicate the company’s rich family history and never-ending commitment to their drivers.