Choice One Bank

As a regional bank with a rich past, ChoiceOne Bank has thrived by delivering first-class service to farming communities throughout Michigan. But despite this strong foundation, it became difficult to stand out among competitive banks and credit unions. They recognized a need to grow their customer base and better promote their services.

Looking to overhaul their brand, enhance their digital presence, and serve an urban market, they asked TBX to create a bold identity and deliver a tech-forward, mobile-accessible site. In doing so, we enabled the bank to better serve all clients—anytime, anywhere.

  • Advertisements
  • Brand Development
  • Brand Identity
  • Brand System
  • Copywriting
  • Curated Stock Photography
  • Google Maps Integration
  • Information Architecture
  • Marketing Collateral
  • Messaging
  • Photography
  • Strategy
  • Website
  1. Refreshed the brand and visual identity, while conveying the community-invested, growing, local approach to banking

  2. Developed strategic messaging to communicate their dedication to local people and businesses

  3. Overhauled their site to be a progressive, user-centric experience and integrated multiple third-party loan and mortgage platforms to keep users on-site and engaged

  4. Built a dynamic, interactive locations page with Google maps feature to display all branches

TBX has mastered the art of balance when it comes to creativity and functionality. We continue to work with them because they provide an artistic, fun, and energetic platform for ideas to spark, while simultaneously understanding our business so that they can deliver functional elements to our projects.

Kelly Potes President
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