Infogix

An all-inclusive data management and governance solution, Infogix delivers enterprise-grade data intelligence to Fortune 500 companies around the world. The firm holds a best-in-class retention rate for clients, and many rely on their software to improve business decision-making.

Infogix sought to reposition their brand as more approachable and customer-centric. After reconfiguring their platform and visual identity, TBX distinguished the firm as an elite competitor within today’s tech marketplace.

  • Brand Development
  • Brand Identity
  • Brand Positioning
  • Information Architecture
  • Marketing Collateral
  • Marketo Integration
  • Strategy
  • User Experience
  • Web Strategy
  • Website

Infogix redefines data intelligence with a user-friendly platform that converts data into a powerful enterprise asset. The refreshed brand features a bright palette, strong typography and a progressive, intelligent mark that illustrates the endless streams of data. The lowercase letter “i” is centralized in the mark to subtly reinforce that their platform is the key to unlocking the power of your data.

  1. Re-energized the previous, dated site to be more progressive and articulate the empowering service-first approach

  2. Crafted a new logo, visual identity, and color palette to promote an industry-forward look and feel

  3. Streamlined content, bringing enhanced functionality and cohesion for users

  4. Worked with a host of vendor relationships to coordinate content marketing, sales decks and lead generation funnels—all of which hinged upon our website development

  5. Created an entire range of sales kits, print and marketing collateral

  6. Developed a dynamic resource center to support internal engineering and marketing teams

Working within an accelerated timeline, their team delivered a fresh identity, brand experience & a complete website overhaul. TBX far exceeded any expectations as they worked diligently to rebrand our entire organization, solidifying us as a leader in data management technologies.

Michelle Genser Senior Director, Corporate Marketing
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