Mathews Archery

Elevating every point of the archery experience, Mathews maintains their reputation as the nation’s premier bow supplier. From bowstrings to accessories, the retailer delivers quality craftsmanship unlike any other—exceeding industry standards in accuracy, speed, and stealth.

Mathews Archery engaged TBX to overhaul their flagship site and bring their custom bow-building solutions to life—digitally. In the end, we crafted a visually engaging platform that catered to the product needs of countless outdoorsman while showcasing stories from archers around the globe.

  • Art Direction
  • Brand Positioning
  • Custom Bow Builder Platform
  • Digital Marketing
  • Google Maps Integration
  • Information Architecture
  • Strategy
  • User Experience
  • Web Strategy
  • Website
  • WooCommerce Integration
  1. Completed a holistic site rebuild to create a more immersive, outdoor experience and integrated sections for relevant articles, videos, and recipes.

  2. Created a dynamic bow-builder platform, giving customers an opportunity to assemble a unique bow from 17 distinct points of customization.

  3. Developed a fresh, content rich interactive landing page to promote the brand’s annual bow release.

  4. Built a dedicated page for Team Mathews profiles, highlighting the successes of notable hunting professionals and archery’s most decorated champions.

The TBX team delivered our new site with the premium design and engaging user experience we envisioned. They provided great insights throughout the process and were easy to collaborate with.

Megan Elliott Creative Director, Mathews
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