SpinDance helps companies of all shapes and sizes to develop industry-leading IoT solutions (aka internet-connected products). From smart dog collars to self-cleaning appliances, the company architects devices that empower today’s consumers and make life easier.

TBX partnered with SpinDance to redesign their site, bringing their digital presence in line with competitors and outlining a more cohesive content strategy. What resulted was a compelling visual design and story that prompts users to explore SpinDance’s unique approach and array of services.

  • Brand Positioning
  • Copywriting
  • Information Architecture
  • Photography
  • Strategy
  • User Experience
  • Videography
  • Website
  1. Overhauled the entire digital experience to reflect their innovative nature and ingenuity of their products.

  2. Collaborated with the engineering team and executive leadership to successfully balance technical and marketing copy.

  3. Captured culture and processes through authentic photos and videography—showcasing the human-centric personality of the tech company.

  4. Reorganized and simplified site architecture to better communicate SpinDance’s wide range of capabilities.

We are extremely happy with the new website. TBX brought the right team and leadership to the process. This team was able to understand the nuances of what we do in a highly technical space and use those insights to section the website to align with our strategic vision (and our turbulent past).

Tom Miller President
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