Virtual Systems offers top-shelf tech solutions to small businesses around the country. The startup approached us to revamp their brand and website, desiring to position themselves as a premier, cloud-first IT partner. Our main task was to keep their original logo while updating the look and feel of the rest of their site.
We began by understanding Virtual System’s underlying business goals and numerous challenges, then delivered a design that would sustain them for the future ahead. With our help, the company’s site went against the grain and adapted a look and feel that matched their brand and better conveyed their distinctive solutions.
Built a dynamic resource library for clients to view and explore what it means to leverage cloud benefits
Completed a brand audit and refreshed the visual identity to be progressive and disruptive
Crafted messaging guidelines and copy points to market their services and simplify the complexity of cloud solutions
Produced a collection of people-centric photos and videos, including a brand story video that showcases their new office space
Incorporated an interactive, bold design style that reinforces their commitment to advanced IT