West Ottawa Public Schools
West Ottawa is a top-tier school district offering a world-class educational experience to over 44,000 residents. Recognized as a U.S. News and World Report Silver Award winner for seven years in a row, the district approached TBX with a need for a distinctly different school website, one that would set them apart and project their excellent reputation.
We met the need and showcased the beauty of their expansive facilities, exciting student life, culture and diversity. One of our key goals and challenges was to craft a site that catered to various users: parents, students, faculty, board members, and more.
- Aerial Drone Footage
- Brand Positioning
- Google Maps Integration
- Information Architecture
- Photography
- Strategy
- User Experience
- Website
Created a rich, immersive, engaging visual experience to highlight student life and extracurricular activities
Captured unique drone footage of the district’s 12 school properties
Reorganized the information architecture to help users (current students and parents) easily navigate and access relevant information
Created a dynamic Google Maps integration to display the district and connect users to individual school pages
Visited campuses for multi-day custom photography and video shoots, capturing student life in a genuine and dynamic way
TBX was professional, organized, and effectively communicated. They listened to our vision, gave advice, clarified all of our questions and collaborated with us throughout this process to innovate our new website. The community feedback has been exceptional. We highly recommend TBX to any educational organization seeking a redesign on their website.
Elaine Stiefel Director of Instructional Technology
