The Daily Romance

July 22, 2019

I lost my grandfather last year. He was a great man. A real “man’s man” type of guy. A mix of Johnny Cash, Bill Gaither, and Ted Nugent. He took me to the Upper Peninsula to hunt, ride 4-wheelers through swamps, and drown brand new trucks in rivers. I learned, probably more inherited, my perspective […]

TBX Launches LAVA

May 28, 2019

TBX was born from our personal relationships. When we first started, we were in the business of providing great design and websites to our friends and family. We knew we had the skills to help them get the best design work for their money, and as we scaled, our vision to be the best option […]

Page Not Found :/

May 3, 2019

Getting lost sucks. It doesn’t matter if it’s due to poor directions (Do people still ask for those?) or an incorrect listing on Google Maps, the reason doesn’t change the result. Now you’re most likely late to the party, or worse, you never even get there. 404 errors are the digital equivalent to discovering you […]

Talk the Talk

February 11, 2019

Our copywriter’s four-step strategy to uncovering brand voice. For any writer, on any project, one of the initial big tasks at hand is establishing a client’s brand voice. What does this mean? Well, determining how the content should flow and sound to the audience. Because after all, every user wants to connect, to engage, to […]

behind the lens

December 19, 2018

Five Fundamentals for a Successful Photoshoot In my previous life as a wedding photographer, I experienced many smooth, well-organized days of shooting. No issues. No delays. No scrambling on short order. I’ve also experienced the opposite — absolute chaos from lack of planning and unrealistic expectations on a day hinged upon logistics. As an account […]

Is your website outdated?

October 25, 2018

Seven Telltale Signs It’s Time to Upgrade Your Website Has it been a while since you’ve touched your website? Wondering if it’s time for a redesign? If you’re here, then you’re likely already aware of the importance of a strong online presence. So how do you make sure you’re putting your best foot forward on […]

5 Keys to Strong Client Relationships

August 22, 2018

The TBX Checklist for Project Success Having been in the world of marketing for almost five years, I’ve watched plenty of client relationships both thrive and tank. From disagreements on expectations to unclear communication, I’ve seen how easy it can be for one, small hitch to snowball and create an overall painful project experience. If […]

4 Tips for Marketing Interns

July 16, 2018

Current office manager and former intern Courtney Haadsma shares useful insights for future marketing interns. As I near the six-month mark at TBX and begin my new role within the company, I’ve been privileged to reflect on my time here as an intern. Anyone who has interned before knows the feeling of excitement from getting […]

Thinkbox Rebrands to TBX: The What

January 19, 2018

2017 was a defining year for our agency. What began as a fairly routine self-evaluation soon morphed into an intense examination of our agency’s vision, values, and identity. The spring and summer were filled with exploration and iteration as we overhauled—and overhauled pretty much everything. The fall ushered in some exciting changes to our agency […]

Thinkbox Rebrands to TBX: The Why

January 19, 2018

When the pain of staying the same is greater than the pain of changing, we will change. The midwest agency world is full of talent and creative marketers. It’s also littered with stories of quick-to-rise, quicker-to-fall companies. At Thinkbox, we had a dream to build an agency we were proud of, to do work we […]

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